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7. 8.
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Saturday, 18 December 2010
Thursday, 16 December 2010
Evaluation 1: In what ways does your media product use, develop or challenge forms and conventions of real media products?
1. Relationship of music to visuals (e.g. editing sound with image)
Number one is a picture of the shooting star that i created and digitally moved across the screen. the importance of the shooting is what creates the context for my music video, with the slow pace of the video contrasting against the style of a split second moving object. by linking the lyrics to the narrative there is a bridge built to enhance the transition from quick natural objects to the slow pain of love. By linking the stereotype of the image and creating a juxtaposition with the pace and style of the video I was able to create contrasting views on the video. This picture relates to the main lyrics of "looking into the skies, see shooting stars".
2. Mise-en-scene (costume, props, make-up, casting, expression)
This picture is of the bracelet that in the video is the only thing that he holds of his ex girlfriend. The shot is a close up of bracelet making it the main product in the image. By using props there is a connection built for the audience relating to real life situations and what we all may have been through in life. by using a common object as a bracelet, people realise the symbolic image of the throwing away of a bracelet, and how it has a hidden context of throwing away of love. i realised that using a specific camera angle, in this case a close up, the sole frame is based on the representation of the meaning of what a item personal to person can have a more literal meaning.
3. Relationship of lyrics to narrative/visuals
Number 3 is a picture of me lip syncing in part of the video, by using moments in the video with just lip syncing this made the words feel more personal to the boy in the video, using the words of the lyrics as the thoughts and feelings. by separating the lyric sequences and the narrative people could concentrate on the action in the story and still receive the common theme of the artist singing the words. in this frame i used a high angle shot to give the effect of floating, this was an idea that i gained from research in to similar videos.
4. Genre of music and how it is defined
By using the sunlight through the trees in number four this hints at the genre i have addressed, with a carm and relaxing feel, hinting at a summer feel good theme. this then relates to the type of music genre i have chosen. by using the symbolic image of the sun and the thoughts that come with it, people will get an initial idea of the music that this could be. the shot i used in this frame is a moving establishing shot. it is the first thing that the audience see, i wanted to use this clip as a scene setter for what the rest of the music video.
5. Camerawork and editing (shot types, angles, movement; SFX and transitions)
Picture number five is two images overlapping creating a imagination feel from the present to the past. i had to decrease the opacity on one clip to get the overlapping image. this feature allows me to create a narrative of flashbacks and imagination. by using this effect i could join the same styled scene but create a difference in the time periods. both shots are between medium and a long shot therefore i could easily overlap each picture. i always wanted to have flashbacks throughout the video, so i tried to find different ways to achieve, i found that simple cuts between each clip were not clear for the audience. therefore i used the opacity to create this image.
6. Setting/Location
Picture number six is where wanted to focus most of the videos important narrative moments. going back to the place where the couple first met and where in turn the relationship ends. this location is where the boy finally throws the bracelet away to show that he has to change and move on. by using a link in the same location this then enhances the narrative of a break up. i used the gate as a centre point of the frame, then changing the lenghts, form close to long shots. i shot these frames futher into the evening giving a darker gloomy theme contrasting against the start of the video which had the sunlight.
7. Lighting
Picture seven is also a opacity change in one image over the other, by using the lighting from the sun there is a hint at the mood, of a dreamy yet happy feel, by using a natural lighting i can overlap the image and the context that people associate the sun with to reflect the mood of the scene. by creating a image of the sun set, using the lighting it brings I could set the scene for the action happening in the scene. the lighting was something that i had to think about, and i wanted to use the natural lighting as a contestant part of each frame, giving that reflective theme.
8. Representation of artist/band with reference to record label's expectations
Picture eight shows what the video is based around, having a long shot showing the character in despair, the scene is set for a lonely life to come, the gate symbolises how there is always an object that you have to climb over to achieve things in life, by standing behind with no attempt or purpose to climb the symbolism is created for a lack of self belief. by using something simple within my symbolic message as a gate, I hope that it can relate to the audience in some way. this was an idea that i found in my research. i looked into the narrative videos and found that there was a centre point of each love, therefore i decided to use the fence as my centre point.
9. Intertextuality or influence of other music video
In picture nine i took the idea of using projection onto the body from other music videos, by doing this i could create a unique technique by giving a animated images to show the body and lyrics onto the body, therefore hinting that the lyrics addressed that come from yourself. this method had been used on a further scale in other music videos but I wanted to keep to simple and basic animations to give a individuality to my sequences. the camera was positioned as the same place, a medium long shot and each projection was shot in the smae angle but with a different animation.
Number one is a picture of the shooting star that i created and digitally moved across the screen. the importance of the shooting is what creates the context for my music video, with the slow pace of the video contrasting against the style of a split second moving object. by linking the lyrics to the narrative there is a bridge built to enhance the transition from quick natural objects to the slow pain of love. By linking the stereotype of the image and creating a juxtaposition with the pace and style of the video I was able to create contrasting views on the video. This picture relates to the main lyrics of "looking into the skies, see shooting stars".
2. Mise-en-scene (costume, props, make-up, casting, expression)
This picture is of the bracelet that in the video is the only thing that he holds of his ex girlfriend. The shot is a close up of bracelet making it the main product in the image. By using props there is a connection built for the audience relating to real life situations and what we all may have been through in life. by using a common object as a bracelet, people realise the symbolic image of the throwing away of a bracelet, and how it has a hidden context of throwing away of love. i realised that using a specific camera angle, in this case a close up, the sole frame is based on the representation of the meaning of what a item personal to person can have a more literal meaning.
3. Relationship of lyrics to narrative/visuals
Number 3 is a picture of me lip syncing in part of the video, by using moments in the video with just lip syncing this made the words feel more personal to the boy in the video, using the words of the lyrics as the thoughts and feelings. by separating the lyric sequences and the narrative people could concentrate on the action in the story and still receive the common theme of the artist singing the words. in this frame i used a high angle shot to give the effect of floating, this was an idea that i gained from research in to similar videos.
4. Genre of music and how it is defined
By using the sunlight through the trees in number four this hints at the genre i have addressed, with a carm and relaxing feel, hinting at a summer feel good theme. this then relates to the type of music genre i have chosen. by using the symbolic image of the sun and the thoughts that come with it, people will get an initial idea of the music that this could be. the shot i used in this frame is a moving establishing shot. it is the first thing that the audience see, i wanted to use this clip as a scene setter for what the rest of the music video.
5. Camerawork and editing (shot types, angles, movement; SFX and transitions)
Picture number five is two images overlapping creating a imagination feel from the present to the past. i had to decrease the opacity on one clip to get the overlapping image. this feature allows me to create a narrative of flashbacks and imagination. by using this effect i could join the same styled scene but create a difference in the time periods. both shots are between medium and a long shot therefore i could easily overlap each picture. i always wanted to have flashbacks throughout the video, so i tried to find different ways to achieve, i found that simple cuts between each clip were not clear for the audience. therefore i used the opacity to create this image.
6. Setting/Location
Picture number six is where wanted to focus most of the videos important narrative moments. going back to the place where the couple first met and where in turn the relationship ends. this location is where the boy finally throws the bracelet away to show that he has to change and move on. by using a link in the same location this then enhances the narrative of a break up. i used the gate as a centre point of the frame, then changing the lenghts, form close to long shots. i shot these frames futher into the evening giving a darker gloomy theme contrasting against the start of the video which had the sunlight.
7. Lighting
Picture seven is also a opacity change in one image over the other, by using the lighting from the sun there is a hint at the mood, of a dreamy yet happy feel, by using a natural lighting i can overlap the image and the context that people associate the sun with to reflect the mood of the scene. by creating a image of the sun set, using the lighting it brings I could set the scene for the action happening in the scene. the lighting was something that i had to think about, and i wanted to use the natural lighting as a contestant part of each frame, giving that reflective theme.
8. Representation of artist/band with reference to record label's expectations
Picture eight shows what the video is based around, having a long shot showing the character in despair, the scene is set for a lonely life to come, the gate symbolises how there is always an object that you have to climb over to achieve things in life, by standing behind with no attempt or purpose to climb the symbolism is created for a lack of self belief. by using something simple within my symbolic message as a gate, I hope that it can relate to the audience in some way. this was an idea that i found in my research. i looked into the narrative videos and found that there was a centre point of each love, therefore i decided to use the fence as my centre point.
9. Intertextuality or influence of other music video
In picture nine i took the idea of using projection onto the body from other music videos, by doing this i could create a unique technique by giving a animated images to show the body and lyrics onto the body, therefore hinting that the lyrics addressed that come from yourself. this method had been used on a further scale in other music videos but I wanted to keep to simple and basic animations to give a individuality to my sequences. the camera was positioned as the same place, a medium long shot and each projection was shot in the smae angle but with a different animation.
Wednesday, 15 December 2010
Evalution 2: How effective is the combination of your main product and ancillary texts?
Inside left
Inside right
Front Cover
Back Cover
Back Cover
Tuesday, 14 December 2010
Evaluation 2: How efffctive is the combination of your main product and ancillary
The pictures above are my finalised album pictures. i designed my covers off the back of the style of the shooting stars music video. i wanted to link both the digi pack images and the Shooting Stars music video. i wanted to create an expectation for the audience before the start to listen to the music. all of the pictures were created on different programs. all were finalised on Adobe Photoshop. i researched into other albums and found that artists covers differ from linking in with there genre and style of the album and some that didn't, i tried to find the middle ground creating a slight juxtaposition between there music video and album covers.
Before designing my album digi pack, i used the influence of my chosen song shooting stars to gain an idea of how to design my pictures. By using the sound and the genre of the music i was able to gain an idea of what people may expect the pictures and design to be. With this in mind i realised that song was slow and peaceful, therefore i wanted to create a carm and gentle picture for the covers.
I thought about making shooting stars the leading title of the album, but after i started in the designing stage i found that the idea of a shooting star was to cliche and had been done before, therefore i decided to make the album to be completed different from my music video. i then decided to use a quote, "the only easy day was yesterday". I then designed my final front, back and inside covers to my digi pack. with this the audience seeing the digi pack can gain an idea for what type of music is on the album, this corresponding with shooting stars music video.
Before designing my album digi pack, i used the influence of my chosen song shooting stars to gain an idea of how to design my pictures. By using the sound and the genre of the music i was able to gain an idea of what people may expect the pictures and design to be. With this in mind i realised that song was slow and peaceful, therefore i wanted to create a carm and gentle picture for the covers.
I thought about making shooting stars the leading title of the album, but after i started in the designing stage i found that the idea of a shooting star was to cliche and had been done before, therefore i decided to make the album to be completed different from my music video. i then decided to use a quote, "the only easy day was yesterday". I then designed my final front, back and inside covers to my digi pack. with this the audience seeing the digi pack can gain an idea for what type of music is on the album, this corresponding with shooting stars music video.
Monday, 13 December 2010
Evaluation 3: What have you learned from your auidence feedback?
After showing my music video for the class the first time, i found that there were many aspects that people thought i could improve on. I gained knowledge from people and used there feedback to see what people wanted from my video, and how they thought it could have been improved. i look at all the subjects raised by my audience and looked at the moments where there could have been improvements, I used the ideas stated by other people and changed certain things to improve the quality of my music video.
After receiving my feedback the most common constructive criticism given was that there was not enough effects or transitions throughout the piece. therefore I decided to find areas where i thought a transition effect from scene to scene would be relevant. another problem was that there was difference between the flashback sequences and the present action .therefore i decided lay one image over the other. by lowering the opacity of one of the images you could then see the other image behind in an overlay. this then gave a flashback from a personal point of view, being like a daydream for the character.
My most challenging part of filming was the scenes of the projections onto the body, i found that the image did not correspond with what I imagined. because I used a common white board the blackness of the board was lighter than the walls, this created a slight colour change in the frame between the board and the wall. after my feedback was given I realised that people could tell that this was apparent. therefore I decided to simply crop the image rather than losing the effect of the sequence.
After the first viewing and the feedback I realised that a lot of my intended meanings were been lost on the audience. to achieve my target I had to make certain things more clear for the audience to understand. at first my feedback showed that the audience did not realise that the stop motion images were showing the past events and the video itself was the aftermath of this. by creating more of an emphasis s on the stop motion , I wanted to always add a clip after each stop motion sequence of the character being in despair, I wanted the stop motion to take presence of the rest of the action in that time scale. my narrative was the main genre of the piece and i had to ensure that the audience new what was happening and for what reason.
After receiving my feedback the most common constructive criticism given was that there was not enough effects or transitions throughout the piece. therefore I decided to find areas where i thought a transition effect from scene to scene would be relevant. another problem was that there was difference between the flashback sequences and the present action .therefore i decided lay one image over the other. by lowering the opacity of one of the images you could then see the other image behind in an overlay. this then gave a flashback from a personal point of view, being like a daydream for the character.My most challenging part of filming was the scenes of the projections onto the body, i found that the image did not correspond with what I imagined. because I used a common white board the blackness of the board was lighter than the walls, this created a slight colour change in the frame between the board and the wall. after my feedback was given I realised that people could tell that this was apparent. therefore I decided to simply crop the image rather than losing the effect of the sequence.
After the first viewing and the feedback I realised that a lot of my intended meanings were been lost on the audience. to achieve my target I had to make certain things more clear for the audience to understand. at first my feedback showed that the audience did not realise that the stop motion images were showing the past events and the video itself was the aftermath of this. by creating more of an emphasis s on the stop motion , I wanted to always add a clip after each stop motion sequence of the character being in despair, I wanted the stop motion to take presence of the rest of the action in that time scale. my narrative was the main genre of the piece and i had to ensure that the audience new what was happening and for what reason.
Sunday, 12 December 2010
Evaluation 4: How did you use new media technologies in the construction and research, planning and evaluation stages?
In the pictures above, there is a print screen of my music video in progress on the program Final Cut Express, this was the program where all my editing and processing of the video took place. There is also a print screen of blogger, this is the website where all of the evaluation and updates were written. this was also a way me to track my progress by logging all my work. My main equipment was the camera and tripod, this was the most important equipment to me throughout the filming stage. there is also a picture of a Mac, the mac was where all my editing, uploading and logging took place.
This year when i created my music video I used Final Cut Express in editing the video, the programme enabled me to broaden what i could do in the editing and creative process, by using more effects and transitions that were available i could experiment with new things and find what fitted and what i could use to created a professional look to my music video. When using final cut express i tried new ways of creating transitions from scenes. By using a trial and error method i could use my audience feedback to tell me what worked and what didn't. By increasing the complexity of different styles and effects, i was able to piece together my footage therefore developing a solid and well edited video. In this i then used the program to utilised stills and photography from the video, this then helping me in the evaluation stages. The most challenging aspect of my music video was the complexity of creating the moving animation of the shooting star. i used The Final Cut guide to guide me through the different stages of production when creating the image. i had to learn and understand more specific ideas in final cut to achieve my moving image, therefore i tried easier ways of moving images and then moved up into a complex and reliable way of creating the moving image.
I also used the same video technology as last year, using the camera and tripod this year again i was more capable and was confident in working with the equipment this enabled me to increase the things i could achieve with using different filming styles. i tried to use natural lighting throughout my piece. the sun setting was always a focal point of where i wanted to place the camera, giving that reflective look on the camera, this then relates back to style of music i was aiming to deliver. For the scene of the shooting star and the sky, i realised that i would need a longer times for the editing, therefore i would film for longer giving enough space to play around in the editing process.
This is also said for blogger, I found that i could try new things with the confidence that i had gained from last year. i used blogger to log my research, by doing this i could then refer back to similar video styles and album styles for my ancillary task. Also i logged all my work after a new task, with the same attitude as with last year, using blogger i could refer back to my film and see how i solved similar problems in the filming and editing process.
I also used You Tube for my inspiration of music videos, i looked at similar artists that are in my genre of music and found aspects from successful music videos and used these ideas in my music video. By seeing what has been succesful and what hasent i could then see what i would put inot my video. Also i used You Tube account to upload my animatic story board, this enabled me to upload my video to blogger using the given URL. Also used Itunes as a converter from a normal Mp3 to a file that i could place into my audio line in Final Cut express, i used this method to get my audio of the song Shooting Stars and placed this alongside the clips.
This year when i created my music video I used Final Cut Express in editing the video, the programme enabled me to broaden what i could do in the editing and creative process, by using more effects and transitions that were available i could experiment with new things and find what fitted and what i could use to created a professional look to my music video. When using final cut express i tried new ways of creating transitions from scenes. By using a trial and error method i could use my audience feedback to tell me what worked and what didn't. By increasing the complexity of different styles and effects, i was able to piece together my footage therefore developing a solid and well edited video. In this i then used the program to utilised stills and photography from the video, this then helping me in the evaluation stages. The most challenging aspect of my music video was the complexity of creating the moving animation of the shooting star. i used The Final Cut guide to guide me through the different stages of production when creating the image. i had to learn and understand more specific ideas in final cut to achieve my moving image, therefore i tried easier ways of moving images and then moved up into a complex and reliable way of creating the moving image.
I also used the same video technology as last year, using the camera and tripod this year again i was more capable and was confident in working with the equipment this enabled me to increase the things i could achieve with using different filming styles. i tried to use natural lighting throughout my piece. the sun setting was always a focal point of where i wanted to place the camera, giving that reflective look on the camera, this then relates back to style of music i was aiming to deliver. For the scene of the shooting star and the sky, i realised that i would need a longer times for the editing, therefore i would film for longer giving enough space to play around in the editing process.
This is also said for blogger, I found that i could try new things with the confidence that i had gained from last year. i used blogger to log my research, by doing this i could then refer back to similar video styles and album styles for my ancillary task. Also i logged all my work after a new task, with the same attitude as with last year, using blogger i could refer back to my film and see how i solved similar problems in the filming and editing process.
I also used You Tube for my inspiration of music videos, i looked at similar artists that are in my genre of music and found aspects from successful music videos and used these ideas in my music video. By seeing what has been succesful and what hasent i could then see what i would put inot my video. Also i used You Tube account to upload my animatic story board, this enabled me to upload my video to blogger using the given URL. Also used Itunes as a converter from a normal Mp3 to a file that i could place into my audio line in Final Cut express, i used this method to get my audio of the song Shooting Stars and placed this alongside the clips.
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