Thinking about audience - making meaning

Our target audience

We intended out target audience to be around 15 years to around 30, we wanted the younger adult audience because we thought that would be the biggest catchment area for our film. After carrying out our questionnaire our results came back to show that the majority of people expected horror thrillers to be a certificate of 15 or 18 years. Therefore drawing this information out we decided along with the nature of our film to make the certificate 15. We there before would be looking for the market of young teenage and young adult groups or couples to go and see the film. the best money making certificate is 12a yet because of our films nature with its horrific and striking story we thought it to be best placed as a certificate 15. After finding out what target audience we wanted to aim at and we found out our certificate we could then find out the boundaries we had when creating our sequence. it being a 15 we could make our film reasonably violent or scary. We now knew what we could push our boundaries to so we went from there making our film as scary and striking as possible.